Do vitamins really **** you?

If you happened to watch the news, read a newspaper, or visit an online news service last night, you may have caught one or both of the stories about vitamins being bad for you.

Let me first start off this very important topic with one thought: Sickness is BIG business. The profits surrounding treating people’s sicknesses are astronomical compared to the wellness industry. As with any news organization, the more captivating the headline, the scarier it is and the more attention it receives. The headlines yesterday about multivitamins increasing mortality never mentioned many details and glaring flaws of the study, or that this study showed just a 2.4% increase. And in the vitamin E ******** ****** risk story, they neglect to mention a synthetic form of vitamin E was used. Now, some vitamins function identically in the body whether they’re natural or synthetic, but vitamin E is not one of them. Virtually every health professional knows this fact… yet it wasn’t discussed, just that vitamin E was bad. This point really hit home when my wife said after watching the news that I better take vitamin E out of the Vemma formula.

Naturally, since my entire family takes Vemma, I wanted Dr. ****, our Chief Science Officer, to “peel back the onion” a bit on these two hot topics and give me a few details in language I can understand and pass on to you. Here are a few points of interest, along with an article that puts the multivitamin “observational study” into proper perspective (An observational study simply means the participants filled out a survey and self-reported their diet, lifestyle and supplement use, which leaves room for the possibility of reporting errors. This is not a clinical study like the Gold Standard we’ve performed on Vemma, which I’ll talk about more in a minute).

• The study featured a majority of white, post-menopausal females living in rural areas, which doesn't necessarily translate into a typical urban lifestyle or diet.
• Many of these ladies increased their usage of supplements over the course of the study, and researchers cannot exclude the possibility that this increase may have been in response to health challenges that could have contributed to an overall risk of mortality. (Keep in mind that this study only showed a difference of increasing mortality of 2.4%, which many experts believe to be not clinically significant).
• Many of the self-reported supplement users were also on hormone-replacement therapy, which itself has an increased association with mortality.
• In the ******** study, ONLY the group supplementing with 400 IU’s (international units) of synthetic vitamin E saw the increase. For some reason, the group that combined both synthetic vitamin E and the mineral selenium saw no change. (FYI: Vemma contains 60 IU’s of natural vitamin E combined with selenium.)

Vemma is a multi-dimensional wellness and clinically studied formula. Our two Gold Standard, 60-person, double-blind, placebo-controlled clinical studies rely on blood draws and thorough analysis of the data of not only the Vemma formula group, but also a placebo (fake) formula group. The double-blind part means the participants didn’t know what version they were taking, which is one reason why results from a clinical study far outweigh the surveys filled out in an observational study. Our two studies showed the Vemma formula significantly boosted immune function, significantly decreased CRP (inflammation) and increased antioxidant levels by 18% within two hours, and kept them saturated for 6 hours (blood draws were done at 0, 2, 4 and 6 hour marks). It’s upsetting to me that the press made no mention of the difference in studies leading people to believe the final results would have comparable merit.

Although our belief and support of vitamin supplementation based on the sound science available has not wavered, Vemma shouldn't be classified solely as a multivitamin. Phytonutrients and glyconutrients, those plant-based compounds from the superfruit mangosteen, green tea and aloe vera, dominate the contents of this formula as well as our 65+ plant-based minerals. The copper and iron minerals used in the mortality study were elemental … a huge difference to plant-based minerals! Our full-spectrum vitamin blend makes up only a small part of a sound overall wellness strategy, and numerous positive studies have confirmed beneficial properties of vitamins. In my mind, one or two studies with very questionable protocols won't get me to stop giving my family Vemma. I've heard too many great stories, and I have seen too many tremendous results.

It’s interesting that one of the study's authors advises that vitamins "be used with a strong medically based cause;" in other words, when you get sick, you should take them. To me, that’s like closing the barn door after the horse has gotten out! Here's what I know: Your body needs minerals. Ninety-five percent of your body's daily functions are mineral-dependent. Your body can't make minerals; your body also needs antioxidants, phytonutrients and glyconutrients. It needs way more vitamin D3 than you can get drinking milk. So that leaves you two options: Eat foods that you know are rich in the 65+ minerals every day, along with foods rich in vitamins and phytonutrients. And while you're at it, get your kids to eat those foods every day, and somehow track it so you make sure you're all getting enough every day...or take a shot of Vemma.

The lack of details provided in the media regarding these extremely important topics frankly amazes me! People trust news sources, and for them to be blindly led astray like this is shocking. Most people will never be exposed to the truth behind these details, and will live their life and make their families’ health decisions based on these headlines and 3-minute news stories. It would appear that these studies were done to serve the interests of other industries … but I'm concerned about your families' interests! I'm going to do my best and use every influential contact I have to make sure light is shed on this critical issue and help the public learn the real facts about supplementation.

So here's what I need your help to do: Please help me get the word out. To start with, please share this information, post and tweet my blog to people you care about. I can’t hope to make a dent without the help of people that care.

The bottom line to all this is that I hope people have realized that they don't always eat right, and the nutritional content of fruits and vegetables has dropped considerably over just the last 20 to 25 years. Hopefully, some observational study won't convince them otherwise. We know processed foods, fast foods and the average person’s diet in general leaves nutritional gaps only supplementing can fill. If I were making a decision for my family, I'd never let them take a vitamin pill … but I sure would give them Vemma everyday! In today's environment, you can't afford to get sick, and supplementation is the best wellness insurance I can think of.

Stay healthy, stay strong!

BK

PS. Wait till you read this from http://www.anh-usa.org/shame-on-ama-archives-of-internal-medicine

Shame on AMA’s Archives of Internal Medicine!

October 11, 2011

Did you hear the breaking news last night—that multivitamins may shorten your life? Here’s how **** science from the AMA set off the media frenzy.

Bloomberg phrased it this way: “Multivitamins and some dietary supplements, used regularly by an estimated 234 million US adults, may do more harm than good, according to a study that tied their use to higher death rates among older women.” The study’s authors outrageously concluded, “We see little justification for the general and widespread use of dietary supplements.”

The study, published in the American Medical Association’s (AMA’s) Archives of Internal Medicine,assessed the use of vitamin and mineral supplements in nearly 39,000 women whose average age was 62. The researchers asked the women to fill out three surveys, the first in 1986, the second in 1997, and the last in 2004, reporting what supplements they took and what foods they ate, and answering a few questions about their health.

That’s right, all the data was self-reported by the study subjects only three times over the course of the 19-year-long study. To say the data is “unreliable” would be a generous description. This kind of “data” has no place in a valid scientific study.

Then the researchers looked at how many of the women had died by 2008. They reported that the number of deaths were somewhat higher for women who took copper, a little bit lower for women who took calcium, but about average for most of the women.

In the study, all of the relative risks were so low as to be statistically insignificant, and none was backed up by any medical investigation or biological plausibility study. No analysis was done on what combinations of vitamins and minerals were actually consumed, and no analysis of the cause of death was done beyond grouping for “******,” “cardiovascular disease,” or “other”—there was certainly no causative analysis done. The interactions of potential compounding risk factors is always tremendously complex—and was ignored in this so-called study.

“Multivitamin” can mean many different things, and of course changed tremendously over the 19 years during which this “study” was conducted. Were they high quality? Were the ingredients synthetic or natural? How much of each nutrient was taken? Were they really taken at all? How good is anyone’s memory in describing what took place over many years? One would assume that that the women’s diets fluctuated greatly over the same period; when self-reporting only three times in 19 years, there is a great deal of information one would naturally leave out even if some of it was accurate. No analysis was done of the effect of supplements on the women’s overall health, nor of their effect on women of other ages.

In short, this study is less than useless: it is dangerous, because it is being used by the media and the mainstream medical establishment to blacken the eye of nutritional supplements using poor data, bad analysis, and specious conclusions—otherwise known as **** science.

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16,000 conversations in 19 days!!

Vemma team –

You’ve heard me say it over and over again…this business is all about having conversations with people (conversations with yourself don’t count!). Do you realize that just 19 days ago we introduced about ½ of our leaders to Vemma 2.0 (Android coming in July for the other ½ )? Over those 19 days, over 16,000 texts have been sent out on our three Vemma brands and the results are exploding our recruiting numbers (up 60%!) and sales. You combine that with our 5 new incentives and it’s all lining up to be a crazy summer!

I can see very quickly when this number will jump to 16K texts a day then 16K an hour! Imagine what effect this technology will have on your future? Just when you think it can’t get any better, Simon and his team are currently working on version 2.5 and 3.0. Cool things like a follow-up text that you can send to your hotlist prospects that includes the new Game Plan video, Facebook integration to expand your prospecting reach, cool recognition for rank advancing and geo-location that allows you to send out a home event invite to the Brand Partners in your group that live close to you are just a few of the ideas to improve this tool. In this $100 billion network marketing industry, there’s not another company that comes close to a mobile offering for its leaders and even some companies that do offer an app, charge a monthly fee for it! Man, I love spoiling you guys!

It’s gonna be really hot here in Phoenix this weekend and I’m not even talking about the weather… it’s the Elite and Go for the Gold (GftG) winners coming to town this weekend learning to take their businesses to the next level. It’s all starts this Friday as I meet for a Summer Strategy Session with the Elite (meeting with your leadership is a critical part of planning for the future), the GftG winners will see my unusually clean office (sorry, leaving the dogs at home) as they tour home office. Then it’s a great day Saturday full of tremendous ideas and insight from our top leadership and, my favorite part, an appreciation dinner and recognition. Saturday night will also mark the world debut of the new short film #YoungPeopleRevolution. An extremely creative video that begins to capture the amazing phenomenon behind this young movement.

We’ll be sending you all the information on Vemma Insider today on how you can watch the entire day on Saturday and we’ll even rebroadcast it right after the day ends so those Brand Partners in different time zones around the world can peek in! Then on Sunday, these leaders get to be the first Brand Partners in the world to see the canning line as the final pieces are set into place as they tour our state-of-the-art manufacturing facility. It’s gonna be a 10 Verve weekend!

One last thing, I just got yesterday's Verve sales number - over $171K!! That's not month to date, that's in a single day! That's just Verve sales and it marks the single biggest day in Verve history! This includes the powerful little Verve shot. Don’t forget about the shot market, 5 Hour Energy spends $90 million a year in branding and sells 9 million of those little red bottles a week. The Verve shot costs the same delivered to your door, is way healthier and we’ll pay you to drink it! The coolest part of the day, paying out about $80K in a single day off just these Verve sales to my Brand Partners!!

All this Verve growth is either attributed to my remarkable management decisions OR this young people revolution We're still ADDING more than 100,000 cans a month and school is not even in session. Can you imagine what the Fall is going to be like?? Great job team and look to see some cool things happening with the www.YouTube.com/VerveEnergy channel over the next few weeks, the release of the #YoungPeopleRevolution short film this Saturday and in three weeks, the first of possibly many around the country Verve Central meeting room and product pick up centers opening in Tempe, AZ. More on those later...

One last comment on our industry leading Vemma 2.0 app...here's an email from Executive Leader Cynthia Pincombe. Pretty much sums up what leaders all over the world of Vemma are experiencing over the last 20 days. This excitement will double next month as the Android version is released!

I’ve been in the industry 38 years and this is the easiest prospecting I’ve ever done. Just had a guy that I sent the Verve video too yesterday that I tried my best to enroll in the business a year ago from a referral. Sent him the Verve video added a little personal note, saw he watched the video and appeared on my hot list, 30 minutes later he texted he wanted to know more. Texted him the landing page for The Game Plan.....texted me back an hour later that he wants to talk today so he can get started. I didn’t do anything - the video’s sold him on ease, leading technology, simple game plan, no worries about what to say..........if I would have called again to say the same things I know he still wouldn’t be interested. THIS ROCKS! Thanks so much. Cynthia

Team – thanks for all you do and I appreciate everything you do to move the Vemma mission forward, every day that you do it!

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Move Over, We're Moving Up!

Vemma team!

The Direct Selling News just published their worldwide ranking of the top 100 companies in our industry and Vemma was ranked #74, up from #89 the previous year! The credit for this goes to you our Brand Partners!!

Wow, I was just looking at the Verve sales and in just the past 8 weeks, they’ve skyrocketed up 32%! A big worry from the home office ***** was this brand would take a big hit when we launched the ***•ē brand. It’s never felt so good to be so wrong!! The driving force behind this is the Young People Revolution going on right now. With 5 young people under the age of 25 poised to reach the Elite level of Presidential over the next few months, look for this market to be really supported by the home office team. Here’s an article on the huge reason this movement has gotten so much traction: http://www.huffingtonpost.com/2012/04/22/job-market-college-graduates_n_1443738.html

I think what I get the most excited about with the Verve brand, is that we’ve got the exclusive on cool. Stop and think about this, as you look through the top 100 companies in our industry, nobody’s even close to having a product and program like we have with Verve. Combine that with our ‘first mover advantage’ and the fact that beginning this summer, we’ll have a Verve 101 training app and a text prospecting feature added to the Vemma 2.0 business app that will really ******* things for this mobile platform addicted market

Oh, BTW, the Android users will love this…the Vemma Business app will be available this week! Sorry for the delay, but you’re going to fall in love with this app and Simon’s European team is already deep into testing for version 2.0. The best app in the industry will just keep getting better!!

One last thing, I just watched them lower into place a brand new stainless steel 13,000 gallon tank at our manufacturing plant. Do you realize this one tank can hold enough product to make 792,000 cans of Verve or ***•ē? We’re gearing up for some big things this fall!

Stay hungry, stay humble!

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Making Money on the Internet!

So I noticed that people are posting opportunities here and then everyone has their 2 cents worth... so I thought I'd let you all know about the Verve Energy Drink Opportunity.

At first there were 2 products (Vemma and Verve)...Now, released in 2009; THE VERVE ENERGY SHOT!

The Verve Energy Shot contains the Vemma formula along with the Verve energy blend with the exception of increasing the natural caffeine content from 80 mgs to 125 mgs.

Each 1/2 pack (12 - 3 oz. bottles) of the Verve Energy Shot comes in a point of purchase box which folds into a display case for those Team Members wanting to retail the product. The custom designed 3 oz. bottle is silver in color with a full color shrink wrap label to look like a skinnier can of Verve Energy Drink.

The hybrid marketing retail rules for the Verve Energy Shot and the new Verve Energy Drink quantity pricing will be modified to allow convenience stores, gas stations, truck stops, grocery stores, and more to sell the Verve Energy Shot in single cans or bottles only and not below the recommended $2.99 suggested retail price.

Although typical energy drinks will sell below this suggested retail price point, virtually all energy shots we've researched retail around $3. This places the healthy energy shot option as a customer's first and best choice!

All packages come with a 100%, 30-day, empty-bottle, money back guarantee.

Vemma and Verve have been confirmed by ConsumerLab.com as a "zero-tolerance level" product that does not contain any World Anti Doping Agency (WADA) banned substances. ConsumerLab.com is a leading independent tester of health, wellness and nutrition products.

As the supplement of choice for many professional and college athletes, Vemma voluntarily requested that ConsumerLab.com evaluate its formula to verify that it contained no banned substances, including stimulants, narcotics, anabolic agents, diuretics, masking agents and beta-blockers that could cause professional athletes to be disqualified from competition.

Energy Cans is a Vemma and Verve independent distributorship dedicated to upholding the brand standards, while maintaining the leadership position in the energy drink market. Feel free to check out the website provided:

www.xjelly.vemma.com




Vemma is 'pretty much' available worldwide, whilst Verve isn't far behind... countries are being opened with Vemma (the superjuice) and then followed with Verve (the energy drink) and then the new shot which launched in Feb 2009. Last email I received it was available in over 50 countries.

Since Verve is derived primarily from the mangosteen fruit, with added aloe vera, decaffeinated green tea, and over 65 plant sourced sourced vitamins and minerals... it tastes nothing like Red Bull. We had had many review sites rave about the taste, and I myself enjoy the drink... being healthy holds connotations of tasting 'healthy' as in medicinal, but Verve has a smooth palatable taste.

The tropical taste is a perfect mixer for alcoholic and non-alcoholic beverages, yes that does include the standard Vodka and whatever energy drink you have " Kendra from Playboy is a distributor and held a massive launch party with Shawn Merriman in the US and it was a big hit with everyone there... they main mix they sold was the obvious choice. Personally, our team has already compiled a great list of easy mixes for the clubs and more elaborate ones at bars, we are in the process of making some promo vids and a book for marketing purposes when the retail sales program launches in Australia.

There have been many 3rd party clinical trials of the Vemma formula, which is the main ingredient/product found in all the different delivery methods including Verve. However, none have been conducted in terms of mixing with alcohol... I'm not sure what they would test for, but we all know that too much alcohol is usually never enough for the party generation, although medically and emotionally it always is, whether they we believe it or not "

The can clearly states the caffeine content of 80mg per can, it is naturally derived as per all the products in Verve Energy Drink. Due to the health benefits of the drink, the great taste, and opportunity to mix with alcohol... we haven't singled out any market and are working on each one as per team members interest. Some team members are athletes and target other athletes (whether they are amature or professional - remember it's been cleared by the World Anti Doping Organisation). This includes ultimate fighters, body builders, golfers, triathletes, etc... Then we have the party crew that is all about the fun and sexy side of Verve, and then the older crew that just want to stay healthy and keep their family and kids healthy... so they do their thing and work the warm markets through work, school, after curricula activities, and the like. I actually hadn't broken that down to the main 3 groups we have (GREAT QUESTION)... There is a 4th market that are keen to make extra money, but in reality they still have to fall into one of the 3 main markets we presently have... as the product is what makes this such a success, not the compensation or opportunity (although that is just as important as if people are making money - their 'enjoyment' and motivational meters run sky high - after all, everyone would like that holiday or new car or peace of mind - a content person is a comfortable person who is a happy person and happy people are contagious " of mind - a content person is a comfortable person who is a happy person and happy people are contagious ")

Check out the link below for a better understanding.

http://yprparents.com/

www.xjelly.vemma.com

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